The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

Mein Kampf - Against Racism

Agency Ogilvy Germany /

Client Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany


Consumer - Other Branded Content / Co-Promotions

Annual ID


2016 Awards

Total Points: 5




Ogilvy Germany

PR / Marketing

Europa Verlag GmbH & Co. KG / Munich
Carlsberg & Richter GmbH & Co. KG/Stang PR / Munich/Berlin

Production Company

Tony Petersen Film GmbH / Berlin / Berlin
Mindshare GmbH / Frankfurt
Kinetic Worldwide Germany GmbH / Frankfurt
Pas de Deux / Berlin
Pirates 'n Paradise / Berlin
Laif Agentur für Photos & Reportagen / Berlin

Chief Creative Officer

Dr. Stephan Vogel


Florian Baeker

Executive Creative Director

Tim Stuebane
Birgit van den Valentyn


Dominik Thomas Butzman


Robert Georgi

Social Media Manager

Rochus Landgraf

Agency Producer

Georg Ilse

Music / Sound

Kris Steininger

Creative Team

Martina Diederichs
Lutz Meier (copy editor)
Christian Strasser (Publisher)
Anna-Karina Berels (PR)
Anna-Lena Daniels (PR)
Laura Kolb (PR)
Julia Steckel (PR)
Claus-Martin Carlsberg (PR)
Barbara Stang (PR)
Christian Scholz
Dietmar Birkner
Simone Geis (Post Production Press)


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