The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

Hockey Heaven

Agency Rethink / Toronto, Montreal, Vancouver + Spy Films / Toronto + Untitled Films / Toronto

Client Molson Canadian


Consumer - Other Branded Content / Live Events

Annual ID


2016 Awards

Total Points: 5




Rethink / Toronto/Montreal/Vancouver

Production Company

Spy Films / Toronto
Untitled Films / Toronto
RMW Music / Toronto
Rooster / Toronto
Fort York VFX / Toronto
Panic & Bob / Toronto
Alter Ego / Toronto
Crush / Toronto

Art Director

Joel Holtby


Mike Dubrick


Mark Rajakovic

Agency Producer

Kelly Cavanaugh

Music / Sound

Ryan Chalmers
Kyle Gudmundson

Creative Team

John Houtman
Anthony Arendt
Erik Wilson
Wade Odlum
Darren Yada
Leah Gregg


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