The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

The Softtest

Agency Ogilvy & Mather / Singapore

Client Unilever

Category

Consumer - Other Branded Content / Live Events

Annual ID

BE16089M

2016 Awards

Total Points: 5

Merit

Credits

Agency

Ogilvy & Mather / Singapore

Production Company

Hurrah! Productions / Singapore

Writer

Fabio Montero

Agency Producer

James Brook-Patridge

Producer

James Rotheram
Belinda Mcculloch

Executive Creative Director

Nicolas Courant

Chief Creative Officer

Eugene Cheong

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