The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

Peace on 5th

Agency m:united//McCann / New York + Tool / Santa Monica

Client Microsoft


Consumer - Other Branded Content / Live Events

Annual ID


2016 Awards

Total Points: 5




m:united//McCann / New York

Production Company

Tool / Santa Monica

Art Director

Nickie Thongton


Brett Barnett

Chief Creative Officer

Sean Bryan
Tom Murphy

Creative Director

Roberto Baibich

Executive Creative Director

David Banta
Lew Willig

Music / Sound

Eric Johnson

Creative Team

David Cliff
Chauncey Hollingsworth
Christina Ta
Elina Rudkovskaya
Scott Barrows
Joo Kong


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