The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

#BetterForBaby

Agency Saatchi & Saatchi NY / New York + Über Content / Hollywood + Pulse Films / Los Angeles + Cosmo Street / New York

Client Procter & Gamble

Category

Consumer - Music / Creative Use of Music Supporting a Brand

Annual ID

BE16091M

2016 Awards

Total Points: 5

Merit

Credits

Agency

Saatchi & Saatchi NY / New York

Production Company

Über Content / Hollywood
Pulse Films / Los Angeles
Cosmo Street / New York
Work Editorial / New York
Method Studios / New York
Massive Music / New York
Nice Shoes / New York

Cinematographer

Tucker Korte
Reed Morando

Editor

Aaron Langley
Jon Allen
Rich Orrick

Producer

Tegan Mahford
Phyllis Koenig
Brendan Vaughan
Phyllis Koenig
Kira Carstenson
Julia Robertson
Luiza Naritomi
Sari Resnick
Adrienne Mitchell
Ed Rilli

Creative Director

Yana Hunt

Executive Creative Director

Luca Lorenzini
Luca Pannese

Chief Creative Officer

Jay Benjamin

Music & Sound

Eric Korte

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