The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment


Agency Wieden+Kennedy / New York + Caviar / Los Angeles

Client Southern Comfort


Consumer - Music / Music Videos

Annual ID


2016 Awards

Total Points: 25

Gold Pencil



Wieden+Kennedy / New York
Next Media Animation / Taiwan

Production Company

Caviar / Los Angeles

Art Director

Rick Jacques

Creative Director

Jimm Lasser
Caleb Jensen


Jody Hill

Executive Creative Director

David Kolbusz
Jaime Robinson

Agency Producer

Brandon Pracht
Toby Hussey
Katie Hoak
Kerry O'Connel

Content Strategist

Tom Gibby


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