The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

Do-it-yourself McWhoppers

Agency Y&R / New Zealand + DAVID / Miami

Client Burger King


CSR - Other Branded Content / Other Branded Content

Annual ID


2016 Awards

Total Points: 15

Silver Pencil



Y&R / New Zealand
DAVID / Miami

Design Firm

Turner Duckworth / San Francisco

Digital Agency

Code & Theory / New York
Resn / Wellington

PR / Marketing Agency

ABPR / New York

Production Company

Flying Fish / Auckland
Liquid Studios / Auckland
Match Photography / Auckland

Chief Creative Officer

Josh Moore

Creative Director

Tom Paine


James Wendelborn

Agency Producer

Liz Rosby
Sacha Moore

Content Strategist

Jono Key

Technical Producer

Victoria Meo

Creative Team

Tom Paine

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