The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

The Last Shot

Agency AKQA / San Francisco + LOS YORK / Los Angeles

Client Jordan Brand


Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID


2016 Awards

Total Points: 5



Digital Agency

AKQA / San Francisco

Production Company

LOS YORK / Los Angeles
Echolab / Dublin

Creative Director

Dwayne Koh
Eamonn Dixon

Creative Technologist

Nicholas Mitrousis


Angela Ko

Executive Creative Director

Stephen Clements

Product Manager

Jon Freshwater

Sound Designer

Gavin Little

Product Architect

Allison Gabrys

Creative Team

Daniel Grech
Dave Knoph
Will Sands
Dave Ruiz
David Lanzenberg

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