The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

Nike Rise China 2.0 - Innovation

Agency AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai

Client Nike Basketball


Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID


2016 Awards

Total Points: 15

Silver Pencil



AKQA / London
AKQA / Shanghai

Production Company

Artisan / London
WiSpark / Shanghai


Jam Li

Creative Director

Xavier Jacob
John Cross

Executive Creative Director

Duan Evans

Creative Team

Andrew Freshwater
Carlos Matias
Aleks Wnuk
Leslie Cheng
Susan Xu
Alistair Schoonmaker


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