The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

Survival Billboard

Agency McCann / London + Momentum Worldwide / London

Client Microsoft

Category

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID

BE16104M

2016 Awards

Total Points: 5

Merit

Credits

Agency

McCann / London

Digital Agency

MRM / London

PR / Marketing

Edelman / London

Production Company

Momentum Worldwide / London
Hothouse / London
Attention Seekers / London
EMT / Dentsu Aegis / London

Agency Producer

Sergio Lopez
Lois Newcombe
Clare Mann
Tom McLoughlin
Chris Cartwright

Editor

Andy Tusabe
Paul Jenkinson

Producer

Sailesh Jani
AJ Coyne
Charlotte Habin
Charlotte Walters
Ellis Faint
Liam White

Chief Creative Officer

Rob Doubal
Laurence Thomson

Information Architect

Thomas Keane

Music & Sound

Tim Sutton
Chris Gilbert

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