The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

The Interactive Parking Billboard

Agency Leo Burnett Germany / Frankfurt

Client Fiat Germany


Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID


2016 Awards

Total Points: 5




Leo Burnett Germany / Frankfurt

Chief Creative Officer

Andreas Pauli

Creative Technologist

Viktor Kislovskij


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