The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

I Skip Leg Day

Agency BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Client Mercedes-Benz


Craft - Music / Sound / Music / Sound

Annual ID


2016 Awards

Total Points: 5




BBDO GmbH / Berlin
BBDO Group Germany GmbH / Berlin

Production Company

BigFish Filmproduktion GmbH / Berlin
nhb / Berlin
Petone / Hamburg

Art Director

Shelley Lui


Timo Fiebig

Chief Creative Officer

Wolfgang Schneider

Creative Director

Tobias Feige
Daniel Haschtmann


Kai Kniepkamp

Executive Creative Director

Jan Harbeck
Ton Hollander

Agency Producer

Alexander Geier
Allison Markert
Steffen Gentis

Music / Sound

Malte Pittner


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