The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

I Skip Leg Day

Agency BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Client Mercedes-Benz

Category

Craft - Music / Sound / Music / Sound

Annual ID

BE16116M

2016 Awards

Total Points: 5

Merit

Credits

Agency

BBDO GmbH / Berlin
BBDO Group Germany GmbH / Berlin

Production Company

BigFish Filmproduktion GmbH / Berlin
nhb / Berlin
Petone / Hamburg

Art Director

Shelley Lui

Writer

Timo Fiebig

Agency Producer

Alexander Geier
Allison Markert
Steffen Gentis

Editor

Kai Kniepkamp

Producer

Sebastian Cordes
Uwe Spiller
Frank Siegl
Yesim Altilar
Eva Peschkes
Tommy Peters

Creative Director

Tobias Feige
Daniel Haschtmann

Executive Creative Director

Jan Harbeck
Ton Hollander

Chief Creative Officer

Wolfgang Schneider

Music & Sound

Malte Pittner

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