The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Intellectual Property

Open Road Project

Agency DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Information Services International-Dentsu, LTD. / Tokyo

Client Toyota

Category

Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D

Annual ID

IP16010G

2016 Awards

Total Points: 25

Gold

Credits

Agency

Dentsu Inc. / Tokyo

Production Company

DENTSU TEC INC. / Tokyo
Information Services International-Dentsu, LTD. / Tokyo

Art Director

Yusuke Imai

Agency Producer

Masayuki Umezawa
Wataru Shiotani
Wataru Inoue
Hideyuki Hirai

Director

Tomoyuki Kato

Producer

Tatsuya Murayama
Syuhei Sakamoto
Chisako Hasegawa
Tatsuo Yamano
Eiki Nakamuta

Creative Director

Kazuhiro Shimura

Content Strategist

Junichiro Kubota
Kotaro Sasamoto
Tetsuji Nose
Yukiya Yamane
Kenichiro Dohi

Information Architect

Yoji Sakamoto
Rui Egashira
Minoru Kikuchi
Kana Kobayashi
Ryuma Okuda
Yukari Boyd

Technical Producer

Atsushi Nishikawa
Tomoko Suzuki
Michitaka Iida

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