The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

The Tribal Rapport Field Guide

Agency Impact BBDO / Dubai

Client Mercedes-Benz


Consumer - Print / Dimensional Mailing

Annual ID


2016 Awards

Total Points: 25

Gold Pencil



Impact BBDO / Dubai


Alok Mohan

Executive Creative Director

Fadi Yaish

Agency Producer

Clarisse Mar
Tennyson Torcato
Sajan Abraham


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