The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

Fragile Friends

Agency Cheil China / Beijing

Client IFAW&IFENG

Category

Consumer - Print / Dimensional Mailing

Annual ID

DI16048M

2016 Awards

Total Points: 5

Merit

Credits

Agency

Cheil China / Beijing

Art Director

Jacky Lung

Agency Producer

Berry Tan

Designer

Yuqian Song

Creative Director

Shengxiong Chen
Donghai Liu

Executive Creative Director

Jacky Lung

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