The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

The Uncrashable Toycars

Agency Jung von Matt AG / Hamburg

Client Daimler


Consumer - Print / Dimensional Mailing

Annual ID


2016 Awards

Total Points: 15

Silver Pencil



Jung von Matt AG / Hamburg

Production Company

Markenfilm GmbH / Berlin

Creative Director

Markus Kremer
Thomas Heyen


Robin Polák

Executive Creative Director

Thimoteus Wagner
Tobias Grimm
Jens Pfau


Robert Tewes

Creative Team

Benedikt Gaideczka
Sebastian Hoelzer
Sonja Schäfer


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