The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

The Ad Filter

Agency BETC / Paris + BETC Digital / Paris

Client D&AD


Consumer - Digital / Websites, Microsites & Banners

Annual ID


2016 Awards

Total Points: 5




BETC / Paris
BETC Digital / Paris

Production Company

Cogit / Paris

Chief Creative Officer

Stephane Xiberras

Creative Director

Olivier Apers


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