The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

Europe's Most Punctual Offer

Agency McCANN / Copenhagen

Client Scandinavian Airlines


Consumer - Digital / Websites, Microsites & Banners

Annual ID


2016 Awards

Total Points: 25

Gold Pencil



McCANN / Copenhagen

Art Director

Andreas Rasmussen

Creative Technologist

Bo Sorensen

Executive Creative Director

Kim Jong Andersen

Product Manager

Mikela Hoegsberg


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