The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

Task for Toys

Agency Ogilvy & Mather / Singapore + Make Studios / Singapore

Client Toys R Us


Consumer - Digital / Mobile

Annual ID


2016 Awards

Total Points: 10

Bronze Pencil



Ogilvy & Mather / Singapore

Production Company

Make Studios / Singapore

Art Director

Eva Xu

Chief Creative Officer

Eugene Cheong

Creative Director

Xander Lee

Executive Creative Director

Melvyn Lim


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