The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

The Les Paul Skill Check

Agency Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Client Gibson Guitar


Consumer - Digital / Mobile

Annual ID


2016 Awards

Total Points: 5




serviceplan / Munich
mediaplus / Munich

Design Firm

Eat, Sleep & Design / Berlin

Digital Agency / Munich

Production Company

Shazam Entertainment Limited / London
henanX / Berlin
Sony Music Entertainment Germany / Munich
Universal Music Publishing / Berlin
Kobalt Music Group / Berlin

Chief Creative Officer

Alexander Schill


Stephon Karolus

Executive Creative Director

Matthias Harbeck
Hans-Peter Sporer


Frank Graefe


Philipp Schmidt

Music / Sound

Henan Wiesink
Bjoern Gelotte
Felix Hofer
Felix Duczek
Julius Conrad
Tom Batoy
Demuda Klaudweet

Creative Team

Juliane Weber
Thomas Vidovic
Lukas Pachoinig
Jonathan Davies
Hollie Parlour
Jan Kubran
Marcus Gums


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