The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

The Emotisongs

Agency McCann Worldgroup / Milano + BV McCann / Bucharest

Client Coca - Cola

Category

Consumer - Digital / Mobile

Annual ID

DI16061M

2016 Awards

Total Points: 5

Merit

Credits

Agency

McCann Worldgroup / Milano
BV McCann / Bucharest

Production Company

Popshop / London

Art Director

Cristina Caballero

Chief Creative Officer

Miguel Benfica
Alessandro Sabini

Content Strategist

Guilherme Soares

Product Manager

Sanziana Fanica
Bobby Simms
Andrei Kaigorodov

User Experience Designer

Matteo Froio
Cristina Rizzo

Creative Team

Marina Tercelan

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