The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

Great Chinese Names for Great Britain

Agency Ogilvy / Beijing

Client Visit Britain

Category

Consumer - Digital / Social Media & Viral Marketing

Annual ID

DI16070M

2016 Awards

Total Points: 5

Merit

Credits

Agency

Ogilvy / Beijing

Production Company

Black & Cameron / Shanghai
Sweetshop / Bangkok
MediaCom / Shanghai

Agency Producer

Charlie Macpherson

Executive Creative Director

Juggi Ramakrishnan
Doug Schiff

Chief Creative Officer

Graham Fink

Content Strategist

Jeremy Webb

Digital Artist / Multimedia

Jun Zheng
Xiaodong Chen
May Xue
Lu Zhang
Alex Du

Product Manager

Tina Huang
Ayur Wu
Yanan Xin
Victoria Cook
Simon Webb

Social Media Manager

Ben Xu
Kevin Wang
Tammie Tan
Yuchen Chen

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