The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Category
Consumer - Digital / Social Media & Viral Marketing
Annual ID
DI16070M
2016 Awards
Total Points: 5

Merit
Credits
Agency
Ogilvy / Beijing
Production Company
Black & Cameron / Shanghai
Sweetshop / Bangkok
MediaCom / Shanghai
Art Director
Fei Wang
Lera Zhang
Dora Yin
Morris Ku
Chief Creative Officer
Graham Fink
Director
Tao Wright
Ian Anderson
Executive Creative Director
Juggi Ramakrishnan
Doug Schiff
Product Manager
Tina Huang
Ayur Wu
Yanan Xin
Victoria Cook
Simon Webb
Social Media Manager
Ben Xu
Kevin Wang
Tammie Tan
Yuchen Chen
Agency Producer
Charlie Macpherson
Content Strategist
Jeremy Webb
Digital Artist / Multimedia
Jun Zheng
Xiaodong Chen
May Xue
Lu Zhang
Alex Du
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