The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

Great Chinese Names for Great Britain

Agency Ogilvy / Beijing

Client Visit Britain


Consumer - Digital / Social Media & Viral Marketing

Annual ID


2016 Awards

Total Points: 5




Ogilvy / Beijing

Production Company

Black & Cameron / Shanghai
Sweetshop / Bangkok
MediaCom / Shanghai

Chief Creative Officer

Graham Fink

Executive Creative Director

Juggi Ramakrishnan
Doug Schiff

Agency Producer

Charlie Macpherson

Content Strategist

Jeremy Webb

Digital Artist / Multimedia

Jun Zheng
Xiaodong Chen
May Xue
Lu Zhang
Alex Du


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