The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

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Agency Special Group / Auckland

Client Smirnoff


Consumer - Digital / Social Media & Viral Marketing

Annual ID


2016 Awards

Total Points: 5




Special Group / Auckland
ZenithOptimedia / Auckland

Digital Agency

Young & Shand / Auckland
SWIWI Media / Auckland

Art Director

Jane Cresswell

Creative Director

Tony Bradbourne
Rob Jack

Agency Producer

Nigel Sutton
Rebecca Casey

Content Strategist

Teresa Harris
Rahat Chaudry


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