The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

The Last Shot

Agency AKQA / San Francisco + LOS YORK / Los Angeles

Client Jordan Brand


Consumer - Ambient / Environmental / Ambient / Environmental

Annual ID


2016 Awards

Total Points: 25



Digital Agency

AKQA / San Francisco

Production Company

LOS YORK / Los Angeles
Echolab / Dublin


Angela Ko


Dexton DeBoree
Martha Smith
Sean Sullivan
Nicholas Thomas
Scott Ludden

Sound Designer

Gavin Little

Creative Director

Dwayne Koh
Eamonn Dixon

Executive Creative Director

Stephen Clements

Creative Technologist

Nicholas Mitrousis

Creative Team

Daniel Grech
Dave Knoph
Will Sands
Dave Ruiz
Allison Gabrys
Jon Freshwater
David Lanzenberg


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