The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

Hidden Sugar Receipt

Agency Red Fuse Communications / Y&R / Hong Kong + Red Fuse Communications / MEC / Mumbai

Client Colgate-Palmolive

Category

Consumer - Ambient / Environmental / Ambient / Environmental

Annual ID

DI16079M

2016 Awards

Total Points: 5

Merit

Credits

Agency

Red Fuse Communications / Y&R / Hong Kong
Red Fuse Communications / MEC / Mumbai
Y&R / Hong Kong

Writer

Kenny Mar

Agency Producer

Debbie Hooi
Buck Yau
Szeto Chi Wing

Creative Director

Shing Sian Chew
Sylvester Song

Chief Creative Officer

Shen Guan Tan

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