The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

Global Beer Fridge

Agency Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto

Client Molson Canadian


Consumer - Ambient / Environmental / Ambient / Environmental

Annual ID


2016 Awards

Total Points: 15

Silver Pencil



Rethink / Toronto/Montreal/Vancouver

Production Company

Suneeva / Toronto
Thinking Box / Toronto
Stacklab / Toronto
Rooster Post / Toronto
RMW Music / Toronto

Art Director

Joel Holtby
Simon Au


Joel Holtby


Danielle Levitt

Agency Producer

Monika Ghobrial
Todd Harrison

Creative Team

Marc Langley


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