The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

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Agency FCB Brasil / São Paulo

Client Hewlett-Packard Brasil


CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

Annual ID


2016 Awards

Total Points: 5




FCB Brasil / Sao Paulo

Production Company

Delica Digital / São Paulo

Agency Producer

Lia Damico
Felipe Brentan
Charles Nobili
Andre Fonseca

Creative Director

Pedro Gravena

Executive Creative Director

Joanna Monteiro
Max Geraldo

Creative Technologist

Marcio Bueno


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