The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

Youtube Arrels

Agency The Cyranos // McCann / Barcelona

Client Fundació Arrels


Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

Annual ID


2016 Awards

Total Points: 5




The Cyranos // McCann / Barcelona

Production Company

Oxígeno / Barcelona

Chief Creative Officer

Leandro Raposo

Creative Director

David Fernandez
Matías Lopez

Executive Creative Director

Pablo Colonnese

Agency Producer

Alba Riart
Ana Tejada
Paulina Ramírez


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