The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

The Gun Shop

Agency Grey / New York + Rival School Pictures / New York

Client States United to Prevent Gun Violence


Non-Profit - Ambient / Environmental / Ambient / Environmental

Annual ID


2016 Awards

Total Points: 25

Gold Pencil



Grey / New York

Production Company

Rival School Pictures / New York

Creative Director

Marco Pupo
Joao Coutinho


Andrew Lane

Executive Creative Director

Stephen Krauss
Ari Halper

Creative Team

Fred Gerantabee
Zak Treuhaft
Mike Ciccarelli
Jessica Stango
Elizabeth Gilchrist
Amy Tunick

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