The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

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Agency Sancho BBDO / Bogota

Client Exito Group / Food Bank


Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

Annual ID


2016 Awards

Total Points: 15

Silver Pencil



Sancho BBDO / Bogota

Production Company

Loto Films / Bogota
Laika Studio / Bogota
Machina / Bogota

Chief Creative Officer

Hugo Corredor
Giovanni Martínez


Felipe Rueda

Executive Creative Director

oscar munoz
Diego Ortiz

Music / Sound

Camilo Lucena
Carlos Calvo

Creative Team

Alejandra González


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