The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

KT Life Saving TV

Agency Cheil Worldwide / Seoul

Client KT


Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

Annual ID


2016 Awards

Total Points: 5




Cheil Worldwide / Seoul

Production Company

Mass Mass Age / Seoul
Gustngale / Seoul
Audio Lab / Seoul

Creative Director

Taejin Lim


Myungchun Park

Executive Creative Director

Kate Hyewon Oh

Creative Team

Lyusuk Jung
Sunkyu Kang
Hyeonuk Kim
Sanghyun Nam

Related Awards





Follow Us