The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

The Tweeting Pothole

Agency P4 Ogilvy & Mather / Panama

Client Medcom


Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

Annual ID


2016 Awards

Total Points: 5




P4 Ogilvy & Mather / Panama

Production Company

Sake / Argentina
VFX / Panama

Art Director

Roberto Perez

Chief Creative Officer

Pinky Mon

Creative Director

Alejandro Blanc


Franklin Lu


Sol Abadi

Executive Creative Director

Monica Urrutia

Creative Team

Kochi Restrepo
Edmar Quiros

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