The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

The Tweeting Pothole

Agency P4 Ogilvy & Mather / Panama

Client Medcom

Category

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

Annual ID

DI16102M

2016 Awards

Total Points: 5

Merit

Credits

Agency

P4 Ogilvy & Mather / Panama

Production Company

Sake / Argentina
VFX / Panama

Art Director

Roberto Perez

Designer

Franklin Lu

Director

Sol Abadi

Producer

Luis Gonzalez
Alberto Lam
Benjamin Liao
Belisario Alvarez
Monica Crespo

Creative Director

Alejandro Blanc

Executive Creative Director

Monica Urrutia

Chief Creative Officer

Pinky Mon

Creative Team

Kochi Restrepo
Edmar Quiros

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