The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

Europe's Most Punctual Offer

Agency McCann / Copenhagen

Client Scandinavian Airlines


Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

Annual ID


2016 Awards

Total Points: 5




McCANN / Copenhagen

Art Director

Andreas Rasmussen

Executive Creative Director

Kim Jong Andersen


Mikela Hoegsberg

Agency Producer

Bo Sorensen

Creative Team

Søren Heinrichson
Ulrik Ahlefeldt-Laurvig

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