The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

Europe's Most Punctual Offer

Agency McCann / Copenhagen

Client Scandinavian Airlines

Category

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

Annual ID

DI16100M

2016 Awards

Total Points: 5

Merit

Credits

Agency

McCANN / Copenhagen

Art Director

Andreas Rasmussen

Agency Producer

Bo Sorensen

Producer

Mikela Hoegsberg

Executive Creative Director

Kim Jong Andersen

Creative Team

Søren Heinrichson
Ulrik Ahlefeldt-Laurvig

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