The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

Unleash Your Rrrr

Agency Deutsch / Los Angeles

Client Volkswagen


Craft - Use of Technology / Use of Technology

Annual ID


2016 Awards

Total Points: 5




Deutsch / Los Angeles

Production Company

MediaCom / New York
Impossible Software / Lexington
ICUC Moderation Services, Inc. / Winnipeg

Chief Creative Officer

Pete Favat

Creative Director

Daniel Barak
Andrew Hsu

Executive Creative Director

Jerome Austria
Todd Riddle
Tara Greer

Agency Producer

Pam Scheideler
Nick Ngai
Jenny Court
Vic Palumbo
Erik Press
Ted Markovic
Eric Kaufman

Music / Sound

Dave Rocco

Creative Team

Winston Binch
Marc Gowland
Karan Dang
Paolo Benvenuto
Josh Hirsch
Martin Legowiecki
Jeremy Bunting
Mike Dyer
Sabri Sansoy
Chris Suchy
Brendon Volpe
Tom Else
Monica Jungbeck
Alex Gross
Erin Shanahan


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