The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Film


Agency Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London

Client RB / Finish


Consumer - Television / 60 Second - Single

Annual ID


2016 Awards

Total Points: 5




Wieden+Kennedy / London

Production Company

Riff Raff Films / London
Final Cut / London
The Mill / London
Factory / London


Alex Baranowski

Creative Director

Carlos Alija
Laura Sampedro


Joe Guest

Executive Creative Director

Tony Davidson
Iain Tait

Agency Producer

Danielle Stewart
Genevieve Sheppard
Chloe Roseman

Creative Team

Erin Swanson
Cal Al-Jorani
Nick Owen
Francesca Purvis
Beth Bentley
Paul Colman
Tom Lloyd
Silvan Schreuder
Monika Andexlinger
David Ungaro
Hitesh Patel
Andrew Wood
Gary Driver
Alex Candish


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