The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Film

Rocket Car

Agency Wieden+Kennedy / Portland

Client Old Spice


Consumer - Television / 60 Second - Single

Annual ID


2016 Awards

Total Points: 25

Gold Pencil



Wieden+Kennedy / Portland

Production Company

Biscuit Filmworks / Los Angeles
Mackenzie Cutler / New York
The Mill / Los Angeles
Lime Studios / Santa Monica

Art Director

Matt Sorrell

Agency Producer

Lindsay Reed
Monica Ranes

Music / Sound

Samuel Casas
Mark Nieto

Creative Team

Mandy Walker

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