The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Film

It's What You Do

Agency The Martin Agency / Richmond + Hungry Man / New York

Client GEICO


Consumer - Television / 30 Second - Campaign

Annual ID


2016 Awards

Total Points: 25

Gold Pencil



The Martin Agency / Richmond

Production Company

Hungry Man / New York

Art Director

Sean Riley


Ken Marcus

Chief Creative Officer

Joe Alexander

Creative Director

Steve Bassett
Wade Alger


Wayne McClammy


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