The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Film

Way Better Rich Person TV Campaign

Agency McCann / New York

Client New York Lottery

Category

Consumer - Television / 30 Second - Campaign

Annual ID

FI16135M

2016 Awards

Total Points: 5

Merit

Credits

Agency

McCann / New York

Production Company

O Positive / New York
Mackcut / New York
Sound Lounge / New York

Agency Producer

Nathy Aviram
Deb Archambault
Loly McIndoe
Bryan Litman

Director

Jim Jenkins

Editor

Ian Mackenzie
Mike Leuis

Producer

April Gallo
Ralph Laucella
Marc Grill
Brynn Maguire
Sasha Hirschfield

Sound Designer

Justin Kaupp

Executive Creative Director

Mat Bisher
Grant Smith

Chief Creative Officer

Eric Silver
Tom Murphy

Music & Sound

Tom Jaccone

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