The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Film

Way Better Rich Person TV Campaign

Agency McCann / New York

Client New York Lottery


Consumer - Television / 30 Second - Campaign

Annual ID


2016 Awards

Total Points: 5




McCann / New York

Production Company

O Positive / New York
Mackcut / New York
Sound Lounge / New York

Chief Creative Officer

Eric Silver
Tom Murphy


Jim Jenkins

Executive Creative Director

Mat Bisher
Grant Smith

Sound Designer

Justin Kaupp

Agency Producer

Nathy Aviram
Deb Archambault
Loly McIndoe
Bryan Litman

Music / Sound

Tom Jaccone


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