The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Film

Spare the Act

Agency AMV BBDO / London

Client Curry's PC World


Consumer - Television / Commercials of Varying Length - Campaign

Annual ID


2016 Awards

Total Points: 15

Silver Pencil



AMV BBDO / London

Production Company

O Positive / New York
The Quarry / London
Wave / London
The Mill / London

Chief Creative Officer

Paul Brazier

Creative Director

Adrian Rossi
Alex Grieve


David Shane


Paul Watts

Executive Creative Director

Adrian Rossi
Alex Grieve


Neil Jordan

Sound Designer

Aaron Reynolds

Agency Producer

Anita Sasdy

Creative Team

Ant Nelson
Mike Sutherland


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