The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Film

Rule Yourself

Agency Droga5 / New York + RESET / Santa Monica

Client Under Armour


Consumer - Online Films & Video / Short Form - Single

Annual ID


2016 Awards

Total Points: 10




Droga5 / New York
Stitch / Santa Monica
Q Department / New York
Sonic / Union

Production Company

RESET / Santa Monica
The Mill / New York


Sergio Alonso

Agency Producer

Sally-Ann Dale
Meagen Carroll
Sean Costelloe


Andy McGraw
Vanessa Yuille


Ben Davies
Bill Berg
Samuel Marx
Jeff McDougall
James Graves
Mila Davis
Nirad Bugs Russell

Creative Director

Alexander Nowak
Felix Richter

Chief Creative Officer

David Droga
Ted Royer

Music / Sound

David Papa

Creative Team

Kathryn Kvas


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