The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Film

Swearing Kinds

Agency BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Client Daimler


Consumer - Online Films & Video / Short Form - Single

Annual ID


2016 Awards

Total Points: 5




BBDO GmbH / Berlin
BBDO Group Germany GmbH / Berlin

Production Company

Anorak / Berlin
Slaughterhouse / Berlin
Mokoh Music / Berlin
Studio Funk / Berlin

Art Director

Daniel Schweinzer


Lukas Liske

Chief Creative Officer

Wolfgang Schneider

Executive Creative Director

Jan Harbeck
Ton Hollander
Michael Schachtner

Sound Designer

Andre Koenig

Agency Producer

Silke Rochow
Steffen Gentis


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