The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Film

Mother

Agency Saatchi & Saatchi / Greater China + Saatchi & Saatchi / Del Campo Saatchi & Saatchi

Client Changyou Online Game Developer

Category

Consumer - Online Films & Video / Short Form - Single

Annual ID

FI16193M

2016 Awards

Total Points: 5

Merit

Credits

Agency

Saatchi & Saatchi / Greater China
Saatchi & Saatchi / Del Campo Saatchi & Saatchi

Agency Producer

Ran Yin
Adrian Aspani
Felipe Calvino

Creative Director

Momo Hou
Guojing Yang

Creative Team

Charlie Lanus
Diego Gueler

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