The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Film

Don't Look Away

Agency AKQA / Sao Paulo + AKQA / London

Client Usher


Innovation - Innovation in Film / Innovation in Film

Annual ID


2016 Awards

Total Points: 15

Silver Pencil



AKQA / Sao Paulo
AKQA / London

Creative Director

Diego Machado
Hugo Veiga

Agency Producer

Leticia Hernandez

Creative Team

Ricardo Honnegger
Daniele Wieczorek
Ana Julia Agostinho
Agnieszka Porada
Rafaella Pioto
Andy Hood
Emile Swaine
Paddy Keane
Kathryn Webb
Andrew Smith
Mihnea Belcin
Joanne Alden
Ruth Baughan
Daniel Mitchell
Zeeshan Naseer
Terry Nweze
Joe Holland


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