The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Film

Prius Super Bowl Live Tweet

Agency Saatchi & Saatchi LA / Torrance

Client Toyota Motor Sales


Innovation - Innovation in Film / Innovation in Film

Annual ID


2016 Awards

Total Points: 5




Saatchi & Saatchi LA / Torrance

PR / Marketing

The Media Grind / Santa Monica
Spredfast / Austin

Production Company

a52 vfx / Los Angeles

Art Director

Jeremy Carson, Sr.

Chief Creative Officer

Jason Schragger

Creative Director

Chris Pierantozzi
Seth Rementer

Agency Producer

Lalita Koehler, Executive Director, Integrated Production
Sara Seibert, Director of Content Production
Jordana Reim, Executive Producer, Social Media
Holly Langley, Associate Producer


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