The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Film


Agency Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid

Client Loterias y Apuestas del Estado


Craft - Animation / Animation

Annual ID


2016 Awards

Total Points: 25

Gold Pencil



Leo Burnett / Madrid

Production Company

Passion Pictures / London
Blur Films / Madrid

Art Director

Ignacio Soria

Executive Creative Director

Juan Garcia-Escudero
Jesús Lada


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