The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Film

The Letter

Agency HEIMAT / Berlin

Client OTTO


Craft - Animation / Animation

Annual ID


2016 Awards

Total Points: 5




HEIMAT / Berlin

Production Company

Stink / Berlin
Psyop / New York City
Loft / Berlin

Chief Creative Officer

Guido Heffels

Creative Director

Sabina Hesse
Ricardo Distefano

Agency Producer

Alexander Muenzer

Music / Sound

Thomas Berlin

Creative Team

Maik Richter
Julia Bubenik
Francisca Maier
Sina Heimann
Frank Naranjo
Liam Griffin
Ryan Moran
Bryan Eck
Briana Franceschini
Ellen Su
Lukas Wadya
Oliver Castle
Andy Hara
Carl Krause
Chris Santoianni
Ieva Sauciunaite
Ben Chan
Thomas Panayiotou
Evan Schoonmaker
Herculano Fernandes
Sang Lee
Uros Otasevic


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