The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Mobile

Doritos Ketchup "The Hold Out"

Agency BBDO / Toronto

Client PepsiCo Foods Canada


Consumer - Applications & Sites / Branded Games

Annual ID


2016 Awards

Total Points: 10

Bronze Pencil



BBDO / Toronto

Production Company

Proximity Canada / Toronto

Art Director

Bryan Howarth

Creative Director

Derek Blais

Executive Creative Director

Peter Ignazi
Carlos Moreno

Product Manager

Sarah Ng


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