The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Mobile


Agency Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica

Client REI


Consumer - Applications & Sites / Social Networks / Community

Annual ID


2016 Awards

Total Points: 25




Venables Bell & Partners / San Francisco
Starcom MediaVest Group / Chicago

PR / Marketing

Edelman / Seattle

Production Company

North Kingdom / Santa Monica
Tool of North America / Santa Monica
HutchCo Technologies / Los Angeles
Brickyard VFX / Santa Monica
14Four / Spokane

Art Director

Avery Oldfield


Adam Wolinsky


Jake Grand
Jason Manz
Lori Stonebraker
Jim Hutchins
Linda Jackson
Jeff Blodget
Raquel Bedard
Anna Fields

Creative Director

Lee Einhorn

Executive Creative Director

Paul Venables
Will McGinness

Creative Team

Jeff Teicher
Adela Chung
Jacqueline Fodor
Patrick Poulatian
Mandy Sorenson


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