The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Mobile

The Les Paul Skill Check

Agency Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Client Gibson Guitar

Category

Consumer - Use of Technology / Product & Mobile Integration

Annual ID

MO16061M

2016 Awards

Total Points: 5

Merit

Credits

Agency

serviceplan / Munich
mediaplus / Munich

Design Firm

Eat, Sleep & Design / Berlin

Digital Agency

plan.net / Munich

Production Company

Shazam Entertainment Limited / London
henanX / Berlin
Universal Music Publishing Group / Berlin
Sony Music Entertainment Germany / Munich
Kobalt Music Group Kobalt Music Group Germany / Berlin

Director

Stephon Karolus

Illustrator

Frank Graefe

Executive Creative Director

Matthias Harbeck
Hans-Peter Sporer

Chief Creative Officer

Alexander Schill

Music & Sound

Henan Wiesink
Bjoern Gelotte
Felix Hofer
Felix Duczek
Julius Conrad
Tom Batoy
Demuda Klaudweet

Programmer

Philipp Schmidt

Creative Team

Juliane Weber
Thomas Vidovic
Lukas Pachoinig
Jonathan Davies
Hollie Parlour
Jan Kubran
Marcus Gums

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