The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Mobile

The Slow Down GPS

Agency Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm

Client If Insurance


CSR - Use of Technology / Use of Technology

Annual ID


2016 Awards

Total Points: 5




Forsman & Bodenfors / Gothenburg

Production Company

Bacon STH / Stockholm
Starcut / Stockholm
Stopp / Stockholm
OMD / Stockholm

Art Director

Samuel Åkesson


Tarik Saleh


Fredrik Wenzel


Sophie Hedberg

Agency Producer

Magnus Kennhed

Creative Team

Maria Bergkvist
Kristina Wilmar
Joachim Levin
Lars Friberg
Maja Bredberg
Andreas Johansson
Ylva Axell
Starcut App Production Company
Juno PR Agency
Earth People Digital Production Company
If Insurance, Marketing Manager: Kajsa Hellman
If Insurance, Marketing Manager: Kajsa Svärd

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